How a Lebanese designer reinvented the oldest method of oral hygiene.
April 18, 2018
The global Islamic economy – comprised of products and services that embody Islamic ethics – is a multi-trillion dollar industry. But Islamically branded products are often seen as traditional rather than hip and cutting edge.
This week, Rabiya Jaffery of the podcast Kerning Cultures brings us a story of a new company that is trying to shift that perception by reimagining an ancient Muslim toothbrushing tradition for today’s youth.