We are living amid a global geo-economic transformation centred on the rise of emerging markets, the growth of a new global middle class, rapid urbanisation, and unprecedented physical and technological connectivity. These trends are particularly salient in Asia, Africa, and Latin America – home to 85% of the world's population.
Fifty years ago, emerging markets accounted for about 15% of global GDP. Today, this figure is more than 50% – and rising. The centres of gravity in emerging markets – cities, multinational companies, and powerful individuals in Africa, Asia, and Latin America – are reshaping the global economic landscape. And they are not waiting for the West: They are trading with each other, investing in each other, and interacting with each other at historic levels.
To assess the impact of these important geopolitical, geo-economic, geocommercial, and geocultural shifts, emerge85 brings together a network of thinkers, practitioners, and other experts to produce original analysis through a variety of media, including digital stories, visualisations, multi-city pop-up talks, roundtables, and more.
Is the ‘non-West’ really rising? What trends have contributed to such rapid growth in Asian, African, and Latin American markets? Why have some countries risen while others have remained stagnant? In The Rise of 'the Rest'?, emerge85 lab collaborator and economist Ilan Strauss assesses the factors that have led to the emergence or re-emergence of ‘non-Western’ economies, and the prospects for these increasingly significant global players.Read more